Tuesday, April 10, 2012

ATA 2012 Conference

I will be attending the American Telemedicine Association (ATA) 2012 annual conference in San Jose, CA. This will be the first time I am attending this conference. ATA is an organization that advocates promoting the use of advanced remote medical technologies in healthcare delivery. 

The annual international meeting and exposition (now going on its 17th anniversary) is a gathering of the best and brightest in the healthcare industry. It provides an opportunity for healthcare professionals to network and get in tune with the latest trends in policy, process, technology, etc. 

To be honest, I'll be a little out of my element. I am a pure techie. I am participating in this event because I believe that to build a sustainable solution in any environment you must first understand the use case, the needs of the people who directly interface with or rely on the solution you are building. It does not start with technology, that is secondary. I believe that if you try to engineer the use case around your technology, you have already failed.

If only it were that simple. Whenever I talk to professionals in the healthcare industry about what they need and what they are looking into, the ideas are endless. These are exceptional people with exceptional ideas and I look forward to taking part in the event, even if it is a bit role! 

If you are planning on attending the conference let me know via comments or email.

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